I use the term “Digital Copy” loosely when I describe my experience with Ultraviolet. In a nutshell it really sucks. You see, you cannot keep a copy of your movie in your iTunes library to watch on all your iOS devices including Apple TV. For me that’s a huge deal-breaker. 

I understand that Warner Brothers and Sony have signed up to use this service. My choice will be to not buy any movies from these two companies as long as the digital copy is streaming. As long as I cannot add a digital copy to my collection in iTunes